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Features

Everything your real estate team needs to sell

From the first lead to the closed deal, Trust CRM gives you a connected toolkit — captured, organized and reportable.

Lead management

A pipeline purpose-built for property sales.

  • Customizable pipeline stages

    Shape the funnel around your sales process.

  • Hot / Warm / Cold ratings

    Prioritize the leads most likely to convert.

  • Primary & resale types

    Track new-project and resale leads distinctly.

  • Notes & activity timeline

    Every call, note and change in one history.

  • Powerful search & filters

    Find any lead in seconds across your database.

  • Attach screenshots & files

    Keep proof and context on the lead record.

Smart Caller ID

Identify leads on incoming calls, instantly.

  • On-call overlay

    A Truecaller-style popup shows who's calling.

  • Instant CRM lookup

    Numbers are matched to your leads in real time.

  • One-tap outcome logging

    Record the result without leaving the call.

  • Complete call history

    Every interaction stays on the timeline.

Campaign & channel integrations

Capture leads from every source automatically.

  • Facebook Lead Ads

    New leads import the instant the form is submitted.

  • WhatsApp Business

    Click-to-WhatsApp conversations become leads.

  • Web forms

    Connect your website forms to your pipeline.

  • Auto-assignment rules

    Route each lead to the right agent or team.

Property inventory

Manage your units and projects with ease.

  • Units & projects

    Organize availability across your portfolio.

  • Rich unit details

    Price, area, type, media and more in one view.

  • Side-by-side compare

    Help clients decide by comparing options.

  • Share as PDF

    Send polished unit details to clients.

Calendar & scheduling

Stay on top of every follow-up.

  • Meetings, tasks & follow-ups

    Plan your day around what matters.

  • Per-agent color coding

    See the whole team's schedule at a glance.

  • Smart reminders

    Get nudged before anything is due.

Attendance & field tracking

Visibility into your field team, fairly.

  • Geofenced check-in/out

    Attendance within your office radius.

  • Team visits on a map

    See client visits plotted geographically.

  • History & reports

    Exportable attendance records by date.

Reports & analytics

Know what's working — and what isn't.

  • Live dashboards

    Conversion, sources and team KPIs in real time.

  • Agent performance

    Compare activity and outcomes across the team.

  • PDF & Excel export

    Share management-ready reports in a click.

Team & administration

Run your whole team from one place.

  • Accounts & roles

    Manage who can see and do what.

  • @mentions inbox

    Loop in teammates and keep context together.

  • Push notifications

    Real-time alerts for leads, mentions & reminders.

  • Assignment rules

    Distribute leads automatically and fairly.

Customization & branding

Make Trust CRM truly yours.

  • Custom fields & dropdowns

    Capture the data your business cares about.

  • Custom lead stages

    Match the pipeline to your exact process.

  • Company branding

    Your identity across the experience.

Platform & localization

Works everywhere your team does.

  • iOS, Android, Web & desktop

    Native apps plus a full web experience.

  • English & Arabic (RTL)

    Complete right-to-left language support.

  • Clean, focused interface

    A clear workspace built for daily sales work.

  • Secure, company-scoped data

    Each company's data stays isolated.